Launching ridesharing in BC has been a bumpy road, to say the least. There have been twists and turns that were difficult at times to navigate at each point. While Turo is not a ridesharing service, it’s easy to fall into that narrative. Just as well, the launch was taking in the midst of the COVID-19 pandemic where fears were heightened by the unknown and sharing objects was a big no-no. Very little was known about how services like Airbnb, Turo, Uber, Lyft, etc. would be affected. Finally, the launch, ready for when the economy would re-open, needed to be attached to a small giving back program or initiative so it didn’t look like a tone-deaf, money-grabbing big tech company launch.