PR that's more than press clipping

We started something new because we saw that PR was evolving quickly, but PR agencies were not. This means we bring better, current thinking to the table and execute like a high-growth startup, making us a perfect fit for brands that are growing quickly in a digital world.

Our story

Storytelling only works when you have something interesting to say. We believe that brands today can’t just sell a product or service. They need to be impact-driven, with social and environmental activism at their very core giving people a mission + lifestyle to rally behind. We do this by having a pulse on what people truly care about, and crafting a story that we know will resonate with creators and media. Our superpower is putting you in the forefront.

We know how, when and where to spotlight your brand.

Meet the team

Our point of difference is that we only work with seasoned consultants, keeping overhead low and talent levels high, so our clients get the best value for their investment.

Crystal Kwon

Seasoned communications professional with 10+ years experience. Global agency pedigree and one of the youngest VPs globally. Past clients experience: P&G, Dyson, Loblaw Companies, MolsonCoors, PepsiCo Snacks, Cirque du Soleil, Kao Canada, Visit Anaheim, Destination BC, Rocky Mountaineer. Recognized as Top 30 under 30 by PR in Canada.

Cecilia Kim
Account Director

Brings over 8 years of industry experience working with a wide range of national and global brands. Expertise lies in consumer lifestyle, CPGs, travel, and entertainment sectors. Some of her past clients include Lyft, Dyson, Real Canadian Superstore, President’s Choice, Cirque du Soleil, MolsonCoors, P&G, Lexus, PepsiCo, and McArthurGlen Group

Melissa Choi
Senior Account Coordinator

Melissa graduated from the University of British Columbia with a Bachelor of Commerce in Marketing where she gained critical media relations experience through an internship with a Vancouver-based tech start-up. Her knowledge and skills range from social media marketing, influencer marketing, event management and corporate communications. She has experience working with brands including Vessi, Seed, 7-Eleven Canada and Best Buy Canada.

Jax Kwon
Agency Muse

Jax is a ferocious 3-lb maltese-chihuahua mix that loves belly rubs and refuses to walk on a leash. He likely holds the record for the number of times a dog has been smuggled into restaurants.

Our values

The values that drive us at front + centre


We are agile

Purpose-built from the ground up to suit the needs of future-focused brands. We are agile and adaptable, making partnering with you simple and efficient.


We are gritty

We work as an extension of your team, not an arm’s-length service provider. We’re not afraid to get our hands dirty. Your growth is our growth.


We are courageous

Doing impactful work takes courage, but that’s what separates leaders from a crowd. We like to push the boundaries, even when it’s scary, to make sure we’re making the right impact.

We told you our story,
now tell us yours

Contact us and lets tell your story together.