PR that goes beyond coverage.

PR has evolved, yet many agencies stayed the same.
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We take a modern, agile approach by blending insight, creativity, and execution that matches the pace of high-growth brands. Whether you're building presence in market, online or in-person, we help you earn attention that matters and momentum you can feel.

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Our story

Good stories resonate when they reflect the world around them.
Brands today need clarity, personality, and cultural relevance - not just a message. We listen closely to what people are talking about, what creators are championing, and what media is paying attention to, then craft a narrative that feels fresh and grounded.

Our edge is understanding the moment and positioning your brand right in it.
We know how, when, and where to showcase your story.

Meet the team

We’re built to be nimble. A tight bench of seasoned specialists who move fast and think ahead.
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By keeping things lean, we spend our time on the work, not the overhead, which means clients get more expertise and none of the agency noise.

Crystal Kwon

Principal

Seasoned communications professional with 15+ years experience. Global agency pedigree and one of the youngest VPs globally. Past clients experience: P&G, Dyson, Loblaw Companies, MolsonCoors, PepsiCo Snacks, Cirque du Soleil, Kao Canada, Visit Anaheim, Destination BC, Rocky Mountaineer. Recognized as Top 30 under 30 by PR in Canada.

Cecilia Kim

Account Director

Brings over 12 years of industry experience working with a wide range of national and global brands. Expertise lies in consumer lifestyle, CPGs, travel, and entertainment sectors. Some of her past clients include Lyft, Dyson, Real Canadian Superstore, President’s Choice, Cirque du Soleil, MolsonCoors, P&G, Lexus, PepsiCo, and McArthurGlen Group

Jax Kwon

Agency Muse

Jax is a ferocious 3-lb maltese-chihuahua mix that loves belly rubs and refuses to walk on a leash. He likely holds the record for the number of times a dog has been smuggled into restaurants.

Our values

The values that drive us at front + centre

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Agility

We move with intention and speed. Our size is our strength — it lets us pivot, adapt, and shape work in real time. No slowdown, no noise, just momentum.

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Grit

We show up as true partners. We dig deeper, think sharper, and stay close to the work. No ego, no passing the buck - just a team that actually shows up and does the work.

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Courage

We don’t default to the safe route. We push for ideas that matter, challenge assumptions, and make the hard calls when they’re the right ones. Courage is the difference between blending in and breaking through.

We told you our story,
now tell us yours