Organic Product Seeding
From nano influencers to A-list celebrities, we map out the right strategy that gets your product in the hands of the right creators.
When done right, product seeding is one of the most effective forms of gaining awareness. We have a proven approach that starts with identifying the right creators to designing mailers that will get their attention.
We know brands need to measure results from influencer marketing and creators want to create genuine and transparent content. This understanding drives our approach to paid partnerships where we bake in the right level of incentives (cash, products, perks, cache) and the right key metrics to see impact. This can also include whitelisting services that enable the content’s reach to be amplified for great reach and engagement. All of this is underscored by our own dynamic reporting that allows you to see measurable outcomes.
We help you create the right paid influencer partnership strategy that builds a deeper relationship between the brand and creator. We start by understanding who are the right creators to represent your brand, mapping out different niches and types of creators. We build out in-depth content briefs and contracts so creators can be immersed in your brand while being given the creative freedom to do what they do best.
As creators are evolving their business models many are looking to create partnerships with brands in collabs, new collections or merch lines.
We help broker deals between brands, creators and their agents — from researching potential partners, to building out integrated marketing plans and more.